SNOLW
Who we are
I’m Lach. I am a designer.
It is my passion to work at the intersection of design, human behavior and business. I have been recognized as an accomplished industrial and furniture designer with over 100 international design excellence accolades, including Red Dot, IF, Japanese Good Design, IDEA and many others.
The biggest part of my design career I have spent leading the creative development for Humanscale in NYC – the world’s most dedicated company to researching, designing and developing ergonomics products that improve people’s well-being at their primary work place and beyond. During my tenure there and though my design leadership expertise, the company saw business growth of 470%. A true testament that design is, indeed, a strategic business tool that, when applied thoughtfully, can elevate human performance and lead to outstanding business results at the same time.
Besides the applied aesthetics, usability, human factors and universal design skills, I have honed over the years, I have also developed a deep understanding of the varied workplace design aspects relative to people’s behavior in formal, informal, social and educational settings. And so in 2010 I co-founded Studio Novo – a platform for good design, good living and good business – through which I seek to apply all that I have learnt in the design industry. The company was founded recognizing that there is a need for better work place culture manifested through thoughtful design practices and resulting built environment that enhance people’s abilities and natural tenets for success. If you are curious to learn more about my journey to meet design, please proceed to read my interview here
Being a furniture designer and design enthusiast, I naturally wanted to connect with and represent the best companies in the world that have dreamed up solution to workflow problems and opportunities, and hence wanted to share their best
products, solutions and practices in Bulgaria.
I am a Design entrepreneur. I am a Life-discoverer. I am a Family man.
My understanding of design methodologies has lead me to apply its principles beyond the drawing board and into my personal life – defining and perusing three important life paths, shaping and rendering my experiences today.
1. EXPLORE – is about reaching beyond what I known today and never stop
growing as a spiritual being.
2. ENABLE – is about fueling new experiences in my life journey, whether this means to travel to new desitinations, to create new opportunities, to try new activities and test myself, to practice what I have learned and make myself and the people around me better, happier and fulfilled.
3. RESTORE – is about experiencing the highest states of love for my mind, body & soul, family, friends and the community. Respectively, it is to make time for mental and physical fitness, to be available and present to meet all my family’s needs and desires, and to share great moments with my dearest friends and close collaborators.
During my tenure as design director and solutions creator at Humanscale, I had the uncommon chance to collaborate and learn form one of the best in the filed of design and workplace ergonomics. Neils Diffrient needs not introduction to those who understand the complexity of designing chairs. He has been instrumental in the definition of my philosophy and critical thinking when it comes to design. It is quite often, that I still refer to the notes I had taken during our one-on-one conversions and I find them to be such an inspiration. If you want to learn more about his way of thinking about design and its service to people, check out his TedX presention here.
How would you describe yourself in three words?
Adaptively goal-oriented skilled communicator with a love for numbers.
What were the highlights of your professional career before Studio Novo and what is the most valuable lesson you learned along the way?
Offering high-end office chairs during the 2008 crisis, as I realized that necessity is the mother of invention. The most important thing is to be clear about your values and be able to inspire people to trust in value rather than in price.
What is the thing that you would never compromise?
Quality, when it comes to personal choices, and expectations, as far as business is concerned.
How would you describe your work in three words?
Management of flows.
What gives you special satisfaction?
A job well done together with partners and clients.
What is your idea of a successful day? Or a happy one?
A successful day ends in a concluded deal and a happy client. A happy day is when a confused client turns into an informed one.
What would you like Studio Novo to be associated with?
With interior solutions ensuring a dynamic healthy environment where people use their creative potential to develop new intellectual networks and work culture and facilitate rapid business growth.
I’m Dimitar. I am a commercial director.
Nikolai Todorov
Designer
Hello.
I’m Nikolai . I am a designer.